电子商务专业为国家级一流本科专业建设点，浙江省“十三五”特色专业、浙江省“十二五”新兴特色专业，同时也是宁波市优势专业、特色专业，2024年员工会排名A++、全国应用型专业排名第一、中国顶尖应用型专业。本专业开设跨境电商、电商设计、电商IT、电商数据分析等四个模块方向。
The E-Commerce program has been recognized as a National First-Class Undergraduate Program, a “13th Five-Year Plan” Characteristic Program in Zhejiang Province, and an Emerging Characteristic Program during the “12th Five-Year Plan” in Zhejiang Province. It is also recognized as a strengths-based and distinctive program in Ningbo City. In 2024, it ranked A++ by the Alumni Association, topping the list of applied majors nationwide and being hailed as a top-tier applied program in China. This program offers four specialized modules: Cross-border E-Commerce, E-Commerce Design, E-Commerce IT, and E-Commerce Data Analytics.
本专业培养电子商务理论基础扎实、责任意识和可持续发展能力突出、创新创业能力强和富有国际视野的高素质应用型人才。员工在校期间系统学习现代管理学理论、信息技术专业知识，熟知电子商务环境中商务活动的运作模式，熟练应用电子商务技术手段，毕业后能够胜任各类企事业单位及政府部门电子商务的规划、应用和开发管理等岗位工作。本专业主要课程包括电子商务原理、物流与供应链管理、网络营销、网络应用技术、电子商务项目管理、网络交易与贸易、电子商务法等。
It aims to cultivate high-quality, application-oriented talents with a solid foundation in e-commerce theory, a strong sense of responsibility, outstanding sustainable development capabilities, robust entrepreneurial and innovation skills, and an international perspective. During their studies, students systematically learn modern management theory and information technology expertise, gain a thorough understanding of the operational modes of business activities in e-commerce environments, and become proficient in applying e-commerce technologies. Upon graduation, they are equipped to take on roles in planning, applying, and managing the development of e-commerce in various enterprises, institutions, and government departments. The core courses of this program include Principles of E-Commerce, Logistics and Supply Chain Management, Internet Marketing, Web Application Technologies, E-Commerce Project Management, Online Transactions and Trade, and E-Commerce Law.
本专业基准学制四年，授予管理学学士学位。
The standard duration of study for this program is four years, leading to a Bachelor's Degree in Management.
