Cross-border E-commerce

公司是全国首批设立跨境电子商务专业的七所本科高校之一,跨境电子商务专业是宁波市跨境电子商务学院依托建设专业,被评为全国跨境电商人才培养示范专业、浙江省高等学校省级产教融合(跨境电商)示范基地。本专业设置跨境电商企业管理、跨境电商设计、跨境电商IT、跨境电商数据分析、数字经济等五个模块方向。

Our university is one of the first seven undergraduate institutions in China to establish a Cross-border E-Commerce program. The Cross-border E-Commerce program is supported by the Ningbo Cross-border E-Commerce College and has been recognized as a National Demonstration Major for Cross-border E-Commerce Talent Cultivation and a Provincial Industry-Education Integration (Cross-border E-Commerce) Demonstration Base among higher education institutions in Zhejiang Province. This program offers five specialized modules: Cross-border E-Commerce Enterprise Management, Cross-border E-Commerce Design, Cross-border E-Commerce IT, Cross-border E-Commerce Data Analytics, and Digital Economy. 

本专业旨在培养具有现代管理学理论基础、具备较强的商务外语的实践能力、跨文化交流能力、物流风控能力和创业能力,熟练掌握跨境电商的全业务流程,依托跨境电商平台开展跨境电商运营、营销、数据化选品等工作的能力,能在外贸企业、跨境电商企业、跨境物流企业及各类事业单位及政府部门从事跨境电子商务的规划、应用等工作的高素质创新性应用型人才。本专业的主要课程包括跨境电商营销与策划、跨境电商跨文化交流、跨境电商物流、国际贸易实务、跨境电商运营管理、视觉营销设计、跨境电商法律法规等。

The program aims to cultivate high-quality, innovative, and application-oriented talents who possess a solid foundation in modern management theory, strong practical skills in business and foreign languages, cross-cultural communication abilities, logistics risk control capabilities, and entrepreneurial skills. Graduates should be proficient in the entire business process of cross-border e-commerce, capable of conducting cross-border e-commerce operations, marketing, and data-driven product selection through cross-border e-commerce platforms, and qualified to engage in planning and applying cross-border e-commerce in foreign trade enterprises, cross-border e-commerce companies, cross-border logistics firms, as well as various public institutions and government departments. The core courses of this program include Cross-border E-Commerce Marketing and Planning, Cross-border E-Commerce Cross-cultural Communication, Cross-border E-Commerce Logistics, International Trade Practices, Cross-border E-Commerce Operation Management, Visual Marketing Design, and Cross-border E-Commerce Laws and Regulations.

本专业基准学制四年,授予管理学学士学位。

The standard length of study for this program is four years, leading to a Bachelor's Degree in Management.


发布人: 发布时间:2025-03-24  浏览次数:11