金年会 (JINNIAN)是宁波市首家开设数字经济专业的高校，公司数字经济专业具有浙江省一流学科-管理科学与工程、工程管理专业硕士学位点（数字化供应链方向）、浙江省哲学社会科学重点研究基地、浙江省首批重点支持现代产业学院、校地共建行业学院-乡村文旅共富学院等建设平台。本专业开设数字化运营和数字化贸易两个模块方向。
Zhejiang Wanli University is the first university in Ningbo to offer a Digital Economy program. The Digital Economy program boasts several distinguished platforms, including a Zhejiang Provincial First-Class Discipline in Management Science and Engineering, a Master's Degree program in Engineering Management with a focus on Digital Supply Chain, a Key Research Base for Philosophy and Social Sciences in Zhejiang Province, one of the first batches of Modern Industrial schools receiving key support from Zhejiang Province, and an industry school co-founded with local governments—the Rural Cultural Tourism and Common Prosperity Industry School. The program offers two specialized module directions: Digital Operations and Digital Trade.
本专业立足浙江数字经济发展需要，培养系统掌握经济学、管理学及数字化技术的基础理论与方法，熟悉新时代数字经济产业发展和新商业业态，具备数字经济的理论应用能力和实践创新能力的高素质、创新型、复合型、应用型人才。员工毕业后进入机关、事业单位从事数字经济相关产业规划、数字经济产业管理、部门数字化应用等工作；进入数字经济平台企业（如阿里、京东、抖音等）或数字化创新企业从事数字化运营管理、数字新媒体运营、数字商业新模式新业态的规划与实施；进入企业从事数字贸易、数字化供应链规划设计、企业数字化运营管理等工作；国内考研或国际化升学；自主创业等。本专业开设主要课程包括微观经济学、宏观经济学、计量经济学、数字经济学、数字经济案例分析、数据挖掘与可视化、区块链原理及应用、数字经济统计、云计算、人工智能、大数据管理与应用等。
Based on the development needs of Zhejiang’s digital economy, our program aims to cultivate high-quality, innovative, interdisciplinary, and application-oriented talents who systematically master the fundamental theories and methods of economics, management, and digital technologies. Graduates are expected to be familiar with the development of the digital economy industry and new business models in the new era, and possess theoretical application and practical innovation capabilities in the digital economy. Upon graduation, students can enter government agencies and public institutions to engage in digital economy-related industrial planning, digital economy industry management, and departmental digital applications. They may also join digital economy platform companies (such as Alibaba, JD.com, TikTok, etc.) or digital innovation enterprises, where they can work in digital operation management, digital new media operations, and the planning and implementation of new digital business models and formats. Additionally, they can enter enterprises to engage in digital trade, digital supply chain planning and design, and enterprise digital operation management. Other career paths include pursuing domestic postgraduate studies, international further education, or starting their own businesses. The main courses offered by this program include Microeconomics, Macroeconomics, Econometrics, Digital Economics, Case Studies in Digital Economy, Data Mining and Visualization, Principles and Applications of Blockchain, Digital Economy Statistics, Cloud Computing, Artificial Intelligence, and Big Data Management and Applications.
本专业基准学制四年，授予经济学学士学位。
The standard duration of study for this program is four years, leading to a Bachelor's Degree in Economics.
